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Bars: each Monday to Sunday week's average daily spend. Line: rolling 7-day average.
Spend divided by instant-form leads. Rolling line uses the 7 days' total spend over total leads.
Cost per 1,000 impressions.
Form leads as a share of link clicks.
All four studios on one scale.
Each dot is one studio in one week (or month for CPA). The line is the straight-line fit for that studio, and r is its correlation: near 1 means costs rise with spend, near 0 means no link, negative means they fall. Spend and costs both rose over the summer, so part of any link is the season, not the budget.
Full Monday to Sunday weeks only.
Full Monday to Sunday weeks only, form leads.
April to September, six points per studio, so treat the fit as a rough guide.
April to September, lead campaigns only. Each Armoury ad runs either videos or images, so every pound and form lead sits cleanly on one side. Sales are estimated by sharing each studio's monthly sales across its ads by form leads, so they assume both formats close at the same rate; true attribution needs the ad source on each sale in HighLevel.
Form leads only. Bar labels show leads behind each figure; small samples are faded.
The only studio that ran both side by side. Months where one format did not run are blank.
April to September. Estimated sales use the method above.
| Studio | Format | Spend | Form leads | CPL | Est. sales | Est. CPA |
|---|
Every video that ran in a lead campaign from 1 April to 11 October, ranked by form leads. Videos that ran as the only video in their ad are shown with their thumbnail and file name. Videos inside dynamic creative ads (several videos in one ad) can be ranked but not named from here, so they're listed by their position in the ad.
Single-video ads, matched to the exact file.
Click a column to sort. Videos with under £100 spend and fewer than 3 leads are left out.
| Video | Studio | Live | Spend | Form leads | CPL |
|---|
Ad spend divided by all sales, so it assumes every sale came from ads. October covers 1 to 10 only.
Sales as a share of form leads in the same month. Leads can close the month after, so single months are noisy.
Six full months. October is left out because sales lag leads.
| Location | Spend | Form leads | CPL | Sales | Lead to sale | CPA |
|---|
Prepared by Stronger Systems. Meta Ads data from the Armoury Milton Keynes and Towcester ad accounts, 1 April to 11 October 2026; leads are instant-form submissions. Sales figures supplied by Armoury, October covers 1 to 10.